In line with its mission to pioneer the future of retail centers, Vincom has officially announced that AEON General Merchandise Store & Supermarket (GMS & Supermarket) will open within Vincom Mega Mall Ocean City. Spanning over 7,550 square meters, this marks the first time an AEON GMS and supermarket will be housed inside a Vincom mall, reinforcing its presence at one of Hanoi’s most vibrant commercial hubs. Leveraging Vincom’s status as Vietnam’s leading retail real estate brand, AEON aims to quickly access a high-potential consumer base, expand its market footprint, and sustain long-term business growth in a thriving market.
Vincom has long established strategic partnerships with prominent retail names such as WinMart, Co.opXtra, and Annam Gourmet, creating seamless and convenient shopping experiences nationwide. The AEON collaboration signifies Vincom’s continued strategy to diversify its tenant portfolio, elevate consumer experiences, and shape emerging retail trends at its upcoming flagship malls.
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Both parties at the recently held MOU signing ceremony. Photo courtesy of Vincom |
Hagino Tatsuya, Senior Director of Project Development and Construction of AEON Vietnam Co., Ltd., said that it is an honor for AEON to debut at Vincom Mega Mall Ocean City. “Through this collaboration with Vincom Retail, we aim to deliver a comprehensive, modern shopping and leisure destination that promotes a safe, convenient, and high-quality retail environment,” he said. “We believe this will be the beginning of a long-standing partnership with Vincom Retail, paving the way for many joint projects to come, together, creating meaningful value for the community.”
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AEON General Merchandise Store & Supermarket at Vincom Mega Mall Ocean City is expected to bring a distinctive visitor experience. Photo courtesy of Vincom |
Vincom Mega Mall Ocean City is one of the first commercial centers in northern Vietnam to implement the One-Stop Shoppertainment model. Strategically located at the heart of the Ocean City mega-urban complex, which currently houses over 70,000 residents and is projected to reach a population of 300,000 in the coming years, the development is poised to become a key destination for consumption, entertainment, and community interaction.
This is not merely a retail hub but a fully integrated venue for modern cultural, culinary, and leisure experiences. With a scale of nearly 70,000 sq.m, Vincom Mega Mall Ocean City is anticipated to emerge as one of the region’s premier commercial centers by fostering brand-customer engagement through its experiential ecosystem.
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Vincom Mega Mall Ocean City, a new commercial icon, is slated for launch in Q3. Graphic by Vincom |
In addition to hosting major names across various sectors such as AEON General Merchandise Store & Supermarket, CGV Cinemas, Phuong Nam Book City, S.Fitness, and Kidzoona, the project impresses with a suite of first-ever amenities in a Vietnamese shopping center.
These include the VinPalace Theater, with a capacity of 4,100 seats dedicated to international concerts, artistic performances, and major community events; a high-end Korean-style spa and sauna complex; a street lined with gourmet international dining at Gourmet Avenue; along with designated check-in areas, interactive light stages, children’s playgrounds, the S.Fitness gym, CGV multiplex cinemas, and the Phuong Nam Book City. This combination creates a seamless experience designed for the entire family—from adults to children.
The VinPalace Theatre on the third floor is envisioned as a dedicated arts performance venue, hosting concerts, themed shows, and cultural programs enhanced by state-of-the-art projection technology. This hallmark facility plays a key role in promoting Vietnamese culture to global audiences through carefully curated, modern, and creatively produced performances.
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Striking green space outside the mall. Graphic by Vincom |
The decision by AEON General Merchandise Store & Supermarket and other major international brands such as CGV Cinemas and Kidzoona to join Vincom Mega Mall Ocean City not only underscores the strong growth potential of Hanoi’s eastern corridor but also affirms Vincom Retail’s strategic and comprehensive investment approach in crafting new value propositions that resonate with Vietnamese consumers.
