A company representative highlighted Chicilon Media‘s extensive digital advertising network, which spans buildings, supermarkets, and airports and includes 32,800 digital screens. This network accounts for more than 90% of the market share, strategically designed to meet high performance benchmarks. While the company had previously focused on expanding coverage, it now places greater emphasis on measurable campaign effectiveness.
In today’s marketing landscape, dominated by digital innovation, advertisers demand more than broad reach. measurable results and transparency, positioning campaign effectiveness the key metric of success. Acknowledging this shift, Chicilon Media introduced its new communication slogan in Q2 2025, replacing the previous “Influencing 40 million key consumers” with “The most effective media platform.” This rebranding underscores a shift from coverage-driven campaigns to strategies focused on delivering measurable outcomes.
“We’re not following trends—we’re setting them,” said Guo Zhi Feng, Chairman of Chicilon Media. The company’s new direction reflects a commitment to transparency and effectiveness as the market demands higher accountability from advertising platforms.
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Guo Zhi Feng, Chairman of Chicilon Media. Photo courtesy of Chicilon Media |
The change goes beyond the slogan. Chicilon Media has optimized screen placements in key buildings, ensuring visibility at ground-floor locations, elevator lobbies, and eye-level positions. The company has also upgraded its technology, providing synchronized connections, improved audio-visual quality, and faster content updates.
To support the transition, Chicilon Media aligns its targets with customer key performance indicators (KPIs), focusing on conversion efficiency and campaign impact rather than sheer screen count or competitive pricing. Across all departments—from business and operations to engineering—the company has adopted a unified standard. Success is now evaluated based on customer outcomes, ensuring that every campaign delivers both visibility and measurable effectiveness.
Chicilon Media’s strategic vision positions it as a strategic media partner rather than a standard service provider. As digital transformation reshapes how brands connect with consumers, Chicilon Media aims to provide not only a reliable presence but also proven effectiveness backed by comprehensive performance data and reporting.
With this new approach, Chicilon Media reaffirms its commitment to progressing in the digital age—ensuring that every campaign is both impactful and accountable.
