It has become a huge draw at supermarkets and fruit stores across Vietnam thanks to the low prices. It is priced at around VND299,000 per kilogram, while some major retail chains are offering promotions, selling at just VND189,000, or half last year’s prices.
 |
|
Cherries imported from the U.S. sell for VND269,000 per kilogram at MM Mega Market supermarket in HCMC. Photo by VnExpress/Thi Ha |
Online stores and supermarkets are importing large quantities of cherries from the U.S. this year instead of from Chile unlike in previous years. WinCommerce, operator of the WinMart chain, is running a promotion at VND299,000 per kilogram from July 8 to 23, or down VND160,000 from the original price.
MM Mega Market is selling it at VND189,000 and reported strong demand. In fact, demand at supermarkets has risen by 140% from last year.
The Vietnam Fruit and Vegetable Association said imports of cherry have been among the fastest growing of any fruit in 2025, increasing by 43% year-on-year.
With import tariffs on U.S. cherries declining, prices are expected to become even more competitive.
According to the U.S. Department of Agriculture, thanks to favorable weather, sweet cherry output has increased by 8% from 2024 to an estimated 383,000 tons.
But exports to China, for several years a major market, have declined as they face import tariffs of 58%.
Though China has temporarily suspended additional tariffs, the basic tax rate still prevents the U.S. from competing with Chile, which enjoys preferential treatment under trade agreements with China.
On the other hand, Vietnam is negotiating with the U.S. to reduce import tariffs on American goods to zero.
 |
|
U.S. cherries sold at WinMart at discounts of up to 50%. Photo by VnExpress/Thi Ha |
In 2023, when China unexpectedly imposed higher tariff levels on U.S. cherry exporters were forced to explore new markets like Vietnam, South Korea, and Japan.
In the U.S. wholesale cherry prices dropped by 10-15% in June and July compared to last year.
