With over 25 years of experience in life insurance and financial services across Asia, Kwon brings a proven track record of driving growth, operational excellence, and customer-centric innovation. His appointment highlights Prudential’s renewed commitment to strengthening its presence in Vietnam from Prudential plc and enhancing its role as a trusted partner for Vietnamese families.
John Cai, Regional CEO, said Kwon’s appointment marks a new chapter for Prudential Vietnam as the company builds on its strong foundation in the country.
“His proven leadership and deep understanding of the local market will be instrumental as we navigate industry shifts and customer expectations,” Cai said.
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Kevin Joong Kwon is the new CEO of Prudential Vietnam Assurance Private Ltd. Photo courtesy of Prudential |
In his new role, Kwon will lead the execution of Prudential’s strategy in Vietnam, one of Prudential plc’s most important growth markets in Asia. He will focus on elevating customer experience, expanding distribution capabilities, and reinforcing Prudential’s position as a market leader committed to long-term value creation.
Kwon expressed his honor at returning to Prudential and to Vietnam, emphasizing his responsibility not only to help people protect their future but also to reshape perceptions of life insurance through quality, transparency, and relevance.
“My priorities will be deepening customer trust, empowering our people to act with purpose and integrity, and advancing quality distribution that upholds our values, ultimately delivering long-term, sustainable value for every stakeholder we serve,” he said.
Kwon began his career with Prudential and has since held senior roles in multiple markets with leading insurers, bringing extensive expertise in agency, bancassurance, operations, product, and corporate strategy.
In 2024, Prudential Vietnam continued to strengthen operations, enhance customer experience, and navigate market fluctuations effectively. The company’s total assets reached VND189 trillion (US$7.22 billion), up 7% from the previous year. This positions Prudential as the second-largest life insurer by asset size and the largest among foreign life insurers operating in Vietnam.
Total invested assets increased by 10.3% to VND168.2 trillion. With a strong solvency margin of 193%, Prudential Vietnam is well-equipped to meet its insurance obligations and provide long-term financial security for customers.
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Prudential Vietnam Assurance Private Ltd.’s headquarters in Ho Chi Minh City. Photo courtesy of Prudential |
Prudential Vietnam Assurance Private Limited (“Prudential Vietnam”) is a member of Prudential plc, which provides life and health insurance as well as asset management in 24 markets across Asia and Africa. Its mission is to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions.
As of December 2024, Prudential Vietnam’s charter capital stood at VND7.6 trillion, with a nationwide business network covering all life insurance sectors.
With the slogan “Listening. Understanding. Delivering,” Prudential reaffirms its commitment to always putting customers first—delivering innovative, comprehensive solutions to protect wealth, grow assets, and empower people to save for their goals.
