Nobu Danang unveils branded studio and one-bedroom residences

The past year saw an impressive average occupancy rate exceeding 80% for studio and one-bedroom units in key resort destinations, according to Savills. What sets this segment apart is the price advantage—currently 30–50% lower than two- and three-bedroom apartments—while rental rates remain nearly comparable. This combination drives exceptional rental profit margins and attractive ROI.

Nobu’s globally recognized brand guarantees superior operational performance, attracting investors focused on sustainable, long-term strategies. Amid a strong tourism rebound and steady return of international travelers, Nobu Danang’s studio and one-bedroom units offer high-yield opportunities thanks to their flexible size and cost-efficient operation tailored for premium short-term stays.

Profitability projections estimate Nobu Danang’s studio units will deliver around 3.7% yield in the first year, assuming 50% occupancy. As operations mature and occupancy stabilizes at 70%, returns are expected to rise to a robust 6.4% by year five.

Similarly, one-bedroom units are projected to start with an attractive 3.2% yield, increasing steadily to 5.5% after five years. These figures highlight the compelling and stable profitability of both unit types, offering consistent growth for discerning investors.

The 1-bedroom apartment reflects the essence of the Nobu brand: luxury, balance, and a sense of fulfillment. Photo courtesy of Nobu Danang

With projected rental rates starting from VND3.8 million (US$145) per night for studios and VND5.5 million (US$220) per night for one-bedroom units, cumulative profits over 10 years are estimated at an impressive 59.7%—equivalent to over VND5 billion in revenue, excluding potential asset appreciation.

Nobu Danang emphasizes that this profit margin stems from a well-structured operational strategy based on real, sustainable demand for high-quality accommodation, not speculative short-term trends. As the market enters a phase of sharper scrutiny, such fundamentals become critical for sound investment decisions.

An infinity pool at Nobu Danang. Photo courtesy of Nobu Danang

For discerning business elites, a studio residence serves as the perfect “second home”, a personal sanctuary during high-pressure trips and rejuvenating getaways.

With an exclusive resident key, owners unlock full privileges within the Nobu-branded complex, including 24/7 concierge service, access to the world-renowned Nobu restaurant, a tranquil heated infinity pool, advanced layered security, and even gourmet in-residence dining prepared by a Nobu chef, all at no extra cost.

Liberating spatial standards

The studio and one-bedroom residences epitomize “streamlined” living without compromising usable space. While market average studios typically range from 30 to 35 sq.m, Nobu Danang studios offer a generous 38–42 sq.m footprint. One-bedroom apartments provide an impressive 60.6–68 sq.m of usable space, catering to discerning clients who value ample living space.

These branded residences are elevated by exquisitely refined interiors embracing the Japandi design aesthetic—a harmonious fusion of Japanese minimalism and Scandinavian comfort. The studios and one-bedroom units maximize natural light, refreshing sea breezes, and uninterrupted ocean views, creating living spaces that are luxurious, close to nature, and artistically inspired.

A branded studio apartment, though streamlined, boast generous dimensions, ensures both sophisticated functionality and optimized returns for your investment. Photo courtesy of Nobu Danang

“The studio and one-bedroom units here are far more than high-performing investment assets. They are emblems of prestige and refined taste. Each unit is a true ‘private retreat’ designed to complement life’s most inspiring journeys with elegance and purpose,” said a Nobu Danang representative.