The conference was attended by representatives from leading brands such as LG, Panasonic, Daikin, Xiaomi, Hoa Phat, Sunhouse, Nagakawa, Karofi, and Casper.
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Nearly 100 experts attended Chicilon Media and NielsenIQ’s technology and electronics conference. Photo courtesy of Chicilon Media |
Experts at the event discussed and analyzed the latest market data, emerging consumer trends, and effective communication and business strategies for the sector. NielsenIQ also presented in-depth reports tailored to the Vietnamese market, providing businesses with actionable insights into evolving consumer behavior and the broader market landscape.
A NielsenIQ representative noted that Vietnam’s technology and home appliances market is on a path to recovery, showing growth in both value and output by the end of 2024. This recovery is being driven by subsidy programs, market stimulus initiatives and promotional campaigns.
Growth is primarily driven by emerging markets across Asia, where consumer confidence in household financial stability has gradually improved following the economic fluctuations of 2024.
NielsenIQ executives highlighted that this trend offers significant opportunities for technology and appliance brands to redefine their strategies, focusing on the development of personalized product lines and integrated smart home solutions.
“In order for new products to quickly reach consumers and make an impression on the market, the role of communication in product launch programs is an indispensable factor,” said a NielsenIQ leader.
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A NielsenIQ representative shares industry market data at a conference co-organized with Chicilon Media. Photo courtesy of Chicilon Media |
Experts also emphasized that in today’s increasingly competitive advertising landscape, building trust and elevating brand equity are essential. For the technology and home appliance sector, advertising must effectively showcase quality standards, product performance, and technological innovation.
A report from Kantar Media shared at the event revealed that 69% of survey respondents trusted advertisements displayed on elevator media channels. These channels reach the prime demographic aged 22 to 55.
Notably, 95% of this audience group reported monthly personal spending of over VND7.5 million (US$288.32). Kantar Media noted that this group holds strong purchasing power and exerts a positive influence on family, friends, and colleagues – amplifying brand exposure through word-of-mouth.
A Chicilon Media representative highlighted that these findings underline the competitive edge of digital elevator media, a channel the company continues to expand. Daily exposure to elevator advertisements provides direct access to the industry’s ideal customer base.
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Advertising technology and home appliance brands on elevator media channels. Photo courtesy of Chicilon Media |
Elevators offer a unique advertising environment that combines personalization with high attention levels. As consumers wait with fewer distractions, brands can deliver clear, impactful messages – driving higher consumer engagement and purchase intent.
Chicilon Media leaders added that, as traditional media channels become increasingly fragmented, digital elevator advertising offers a highly effective alternative communication channel. It allows technology and home appliance brands to consistently reach middle- and high-income office workers in focused, distraction-free settings.
