Muhammad Izhar Ibrahim, 27, owner of Kedai Durian Maiz, whose promotional sale quickly sold out on Saturday, told Malaysia’s The Star he typically sells more than a tonne of durian daily, with some fruit starting at RM1 each, to make the “king of fruits” affordable for lower-income families and large households.
The stall offers several varieties, including kampung, IOI, Udang Merah, D24 and Musang King, in different grades and sizes. Ibrahim launched the promotion last week, saying the low-priced durians are smaller but still have good-quality flesh and that many customers have returned for repeat purchases.
Customers begin lining up as early as 8 a.m. each day to buy the discounted fruit, which is sourced from the states of Pahang and Johor, where production currently exceeds demand, he added.
Ibrahim said this year’s harvest has been particularly strong in the states of Perak, Johor and Pahang, while supplies from Terengganu remain limited.
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Musang King durian. Photo from Facebook |
The promotion comes as Malaysia experiences a bumper harvest and a glut of export rejects that have triggered a steep price drop, a phenomenon widely dubbed the “durian tsunami.” According to AFP, the prized Musang King is now selling for as little as RM9 per kilogram, with prices for some premium-quality fruit down by as much as 90%.
The surplus is expected to last throughout the harvest season, allowing consumers to enjoy lower prices until August.
The oversupply has also prompted Malaysia’s Federal Agricultural Marketing Authority to introduce a floor price of RM2.70 per kilogram for kampung durians purchased from growers under forward purchase agreements with the Agriculture and Food Security Ministry.
Sourcee.vnexpress.net
