The branded residences model is designed for buyers seeking privacy and exclusivity, combined with services commonly found in high-end hospitality. Globally and in Vietnam, this segment remains one of the most in-demand in the real estate market.
In this context, Essensia Parkway stands out as a notable development in the city’s luxury residential sector, marking a collaboration with WorldHotels, a brand recognized for its high service standards and distinctive positioning.
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Essensia Parkway’s facade. Graphic courtesy of Phu Long |
The partnership with WorldHotels reflects Essensia Parkway’s alignment with international benchmarks in architecture, brand consistency, and curated services aimed at building a premium residential community. The project aims to provide a resort-style living experience through a full suite of hotel-standard services.
As the operator, WorldHotels will implement two service tiers – Essential and À La Carte – tailored to the needs of modern residents. Essential Services include 24/7 security, home maintenance, secure storage, and concierge support for tasks like event planning and spa bookings.
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Essensia Parkway, a Lux-Well living symbol in the heart of Saigon South. Graphic courtesy of Phu Long |
À La Carte Services, available through the MYBOS app, extend to laundry, personal shopping, pet care, home spa treatments, and in-residence chef and event services. These offerings are designed to deliver flexibility and convenience for residents.
Residents also have access to BWH Hotels’ loyalty programs – WorldHotels Rewards and Best Western Rewards. These programs provide benefits such as discounts on bookings, free nights, and exclusive privileges.
All services at Essensia Parkway are expected to meet international hospitality standards to provide a high-quality residential experience.
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From the Japanese-style Onsen Clubhouse to Yamaki Park, Essensia Parkway provides a resort lifestyle every day. Graphic courtesy of Phu Long |
Developed by Phu Long Corporation, the project is part of the broader Essensia Saigon South master plan. This master-planned community emphasizes modern design, green space, and wellness-focused living under the concept of “Pioneering the Lux-Well Lifestyle in Saigon South.”
The collaboration with WorldHotels is seen as a step forward in raising the standard of branded residences in Ho Chi Minh City, reflecting broader trends in the integration of real estate and hospitality services.
WorldHotels, a subsidiary of BWH Hotels, consists of independently owned and operated hotels worldwide. Its portfolio is organized into four distinct categories – Luxury, Elite, Crafted, and Distinctive – as well as the WorldHotels Residences segment.
Founded in 2005, Phu Long Corporation is an established developer in Vietnam with projects spanning residential, commercial, and resort properties. Known for its partnerships with international design and consulting firms, Phu Long emphasizes sustainable development and integrated ecosystems that include finance, education, healthcare, and aviation services.
See more information here or contact Phu Long via hotline at 1900 1899.
