Singapore bread manufacturer Sunshine Bakeries is set to start selling its Musang King durian milk buns on March 20, ahead of the durian season.
The new snack will be released across major supermarkets and convenience stores in Singapore. It features real Musang King durian filling sourced from the rare early-March harvest, paired with Sunshine Bakeries’ signature Hokkaido Milk bun, Channel News Asia reported.
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Musang King durian milk bun made by Sunshine Bakeries. Photo courtesy of the company |
The bun will retail for SGD2.50 (US$1.97) and will be produced in limited quantities each day, “given the nature of early-season yields,” the company said.
“Durian lovers crave the fruit all year round and with the Musang King Durian Milk Bun, we wanted to bring them a taste of the season’s first harvest,” said Michelle Ang, chief marketing officer at Sunshine Bakeries.
The company said its bun delivers the gold standard of durian indulgence: rich, custard-like and fragrant.
Musang King is a premium durian variety mostly grown in Malaysia. It was named among the 25 best-rated fruits in Southeast Asia this year, as voted by readers of international food magazine TasteAtlas in February.
