The grand opening ceremony on May 16 was attended by Sami Alrayhani, General Director of Avanti-Group; Thuy Kot, General Director of Golden Phoenix Vietnam; and Daria Spitsyna, Business Development Director at Avanti-Group. Emmanuelle Pavillon-Grosser, Consul General of France in Ho Chi Minh City; Frederic Saint-Romain, CEO of S.T. Dupont.
Numerous celebrities and public figures, including MC Thanh Mai, actress Vu Ngoc Anh, stylist Thuan Nguyen, and media personality Vu Khac Tiep also joined the event.
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S.T. Dupont Board of Directors and distinguished guests at the boutique launch event in HCMC. Photo courtesy of Golden Phoenix Vietnam |
The boutique is designed as a “gift paradise,” offering an ideal shopping experience for premium gifts, from everyday essentials to luxurious travel accessories. Male customers can explore an exclusive selection of luxury lighters, ballpoint and fountain pens, leather wallets, Italian-made briefcases, French-style belts, and elegant office accessories.
“Women can pre-order and own the latest S.T. Dupont collections, as well as personalize their selections through our engraving service,” said a store representative.
Set within an elegant French-inspired interior featuring intricate detailing, the boutique showcases a variety of distinctive products and limited-edition collections. Notable highlights include the Notre Dame de Paris lighter, a tribute to the famous cathedral; Game of Thrones-inspired pieces; Trinidad 55 Years; El Rey de la Habana; and a collection celebrating the architecture of La Casa del Habano, Ho Chi Minh City’s flagship store within Vietnam’s network of ten Habanos Specialist locations.
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Several exclusive collections were showcased at the event, including Notre Dame de Paris (C) and Game of Thrones (R). Photo courtesy of S.T. Dupont |
The launch of the boutique marks the beginning of cultural exchanges between France and Vietnam, highlighted by a special collection created in collaboration with Réhahn, the renowned French photographer known for capturing the beauty of Vietnam.
This upcoming line, deeply inspired by Vietnamese traditions, is set to debut soon.
Founded in 1872 in France, S.T. Dupont has earned the prestigious “Living Heritage Company” (Entreprise du Patrimoine Vivant – EPV) designation. Its initial products were luxury travel trunks crafted for aristocrats, royalty, and statesmen, long before the brand achieved worldwide fame for its iconic lighters.
Over time, S.T. Dupont expanded its craftsmanship into fine writing instruments, many inspired by Parisian architecture.
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S.T. Dupont’s first store in HCMC is located at 74A1 Hai Ba Trung Street, District 1. Photo courtesy of Golden Phoenix Vietnam |
Looking ahead, Golden Phoenix Vietnam, the exclusive distributor of S.T. Dupont, and Avanti-Group, the brand’s market developer and operator, plan to expand the brand’s presence with additional boutiques across major Vietnamese cities.
Golden Phoenix Vietnam aims to deliver refined lifestyle experiences through luxury products and upscale retail spaces. The company currently operates 10 locations nationwide, including Habanos Specialist stores, the flagship La Casa del Habano, and now, S.T. Dupont boutiques.
