Miss Grand International Nguyen Thuc Thuy Tien seen at an event in 2024. Photo by VnExpress/Quynh Tran
Authorities searched the Ho Chi Minh City residence of Nguyen Thuc Thuy Tien, Miss Grand International 2021, on Tuesday as part of an ongoing investigation into fraudulent claims linked to “vegetable replacement” gummies.
Police and prosecutors arrived at the Millenium apartment complex in District 4 around 10:10 a.m. and left roughly 30 minutes later, according to Tuoi Tre.
Tien was arrested the day before in connection with Kera Supergreens Gummies, a product of Chi Em Rot, a company she co-founded and holds a 30% stake in. Investigators allege she knowingly misled consumers about the product’s fiber content, which was only 0.935%—far below what was advertised.
Yet she collaborated with influencers to spread misleading information to “inflate the product’s benefits,” they said.
In February, after the public raised concerns about the fiber content of the gummies, Tien wanted to sign an advertising contract with Chi Em Rot to make herself look like merely a marketer and conceal her role as a founding shareholder.
Tien is among 10 people being investigated in the case.
The product was marketed through media and social platforms with misleading claims such as “one gummy replaces a plate of greens.”
In December 2024 Tien announced her collaboration with two influencers to launch Kera.
On her social media page, which has over 2.6 million followers, she referred to the product as her “brainchild,” posted promotional content and appeared in livestreams to sell it.
She described the product as convenient, nutritious and quality-certified, suitable for both children and adults, to convince consumers that the gummies could “replace vegetables in meals.”
When a consumer questioned the candy’s ingredients and demanded accountability, she removed related posts from her social media.
