Spanning 2,000 square meters, the new store strengthens Oh!Some’s growing presence in Southeast Asia by delivering a cutting-edge shopping experience to Ho Chi Minh City.
Designed to serve today’s modern consumers, the flagship offers a wide range of high-quality products, including premium stationery, food and beverages, accessories, trendy toys, beauty care, and cosmetics… The brand aims to enhance daily life by providing products that inspire creativity and joy, making the store a go-to destination for shoppers seeking both practicality and style.
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The flagship store’s facade at Vincom Dong Khoi. Photo courtesy of Oh!Some |
As Oh!Some’s seventh store in Vietnam and its flagship location, the Vincom Center Dong Khoi outlet stands apart from conventional retail spaces. Featuring a deliberately designed open-concept interior, it encourages leisurely browsing. Well-defined sections and a clean layout invite customers to explore at their own pace, uncovering unique products in a relaxed, Instagram-worthy setting ideal for special events.
A standout feature is Oh!Some’s exclusive partnership with Disney, launching in 2024 and already captivating customers. The brand debuted a Winnie the Pooh picnic-inspired collection in January, followed by a seaside-themed Stitch collection in May. These exclusive lines add a playful, collectible element to the store’s diverse offerings, appealing to both Disney fans and style-conscious shoppers.
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The brand offers a wide range of officially licensed anime and manga merchandise, featuring popular series for fans to enjoy. Photo courtesy of Oh!Some |
The flagship also introduces four innovative themed zones: anime collectibles, travel essentials, gifting solutions, and DIY craft kits. The anime zone showcases sought-after merchandise from popular series like “Haikyu!!” and “Attack on Titan”, while the travel essentials area offers compact beauty kits and practical accessories for busy lifestyles.
The gifting solutions and DIY craft kits zones provide creative, personalized options – from handmade sets to charming gift ideas. Together, these zones create a dynamic, engaging experience that blends the thrill of online shopping platforms like TikTok Shop or Shopee with the tactile joy of discovering treasures in-store.
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There is also a DIY station for customers to customize their nails and other items. Photo courtesy of Oh!Some |
Oh!Some’s product range is carefully curated to attract Vietnam’s young, trend-savvy consumers. From popular snacks imported from Korea and Japan that satisfy adventurous taste buds to premium stationery designed to elevate everyday tasks, shoppers can also discover viral beauty products. The store’s focus on local preferences ensures that every item – whether a quirky accessory or a practical tech gadget – feels fresh, relevant, and exciting.
With more than 110 offline stores across Singapore, Indonesia, Malaysia, Cambodia, and Vietnam, Oh!Some is rapidly establishing itself as a major player in the global retail landscape. In Vietnam, five of its seven stores are strategically located in Vincom malls, leveraging high-traffic areas to reach a broad customer base. With its universal appeal, the brand aims to become a truly global name.
According to the representative, the flagship store represents a crucial step in Oh!Some’s expansion within Vietnam. “It’s not only our seventh store but also a declaration of our long-term dedication to this market.”
Located on the bustling Le Thanh Ton–Dong Khoi axis, Vincom Center Dong Khoi stands as a vibrant commercial icon at the heart of District 1. Establishing a presence at this “golden location” not only elevates brand visibility among both local and international audiences but also offers a premium retail experience in a stylish, contemporary space.
Oh!Some and Vincom are joining forces to enhance the retail landscape in Vietnam. Vincom provides prime locations, consistent customer traffic, and a strong retail ecosystem, while Oh!Some’s brand model, which targets youth, resonates with Gen Z and Millennials, thereby enriching the overall lifestyle experience.
In addition, Vincom Dong Khoi is also considered a place where trend-leading, visionary brands converge. It serves as a dynamic platform for brands to connect with a community of consumers who seek not only products but also philosophy, aesthetics, and daily inspiration.
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The seaside-themed Stitch collection released in May is one of the special collaborative collections between Oh!Some and Disney, besides Winnie the Pooh. Photo courtesy of Oh!Some |
Unlike brands that focus solely on basic, everyday needs or position themselves too far from the mainstream, Oh!Some strike a distinctive balance—delivering a lifestyle experience that is both premium and approachable. The brand aspires to be a true lifestyle companion for modern, affluent consumers who are proactively shaping a better, more meaningful way of living.
The flagship store spans nearly 2,000 square meters, allowing them to showcase the brand’s DNA—from globally selected lifestyle products and dynamic and immersive shopping environments to membership activities.
“It sets a new benchmark for our store concept in Vietnam and serves as a central hub for future innovation, brand events, and community engagement,” the brand’s representative added.
Now, shoppers can explore Oh!Some’s latest exclusive seaside-inspired Stitch collaboration, which launched in May. The collection includes Stitch plush toys in beachwear, insulated tumblers with beach prints, and a variety of stylish bags—all designed to add a splash of fun and summer energy to everyday life.
Moving forward, Oh!Some plans to introduce a series of exclusive offline membership activities, ranging from interactive family experiences to creative workshops, themed fan meet-ups, and pop-up events tailored to different interest groups.
“These programs are designed to deepen engagement, encourage connection among like-minded individuals, and transform the store into more than just a place to shop—but a vibrant space where hobbies, creativity, and joyful moments are shared,” the representative added.
To stay updated on Oh!Some’s latest collections, promotions, and events, customers can follow the brand’s lively social media channels on Instagram and Facebook at Ohsome Vietnam. These platforms offer a window into the brand’s ever-evolving world of trendy products and engaging shopping experiences.
The launch of the Vincom Center Dong Khoi flagship store marks a bold new chapter for Oh!Some as it reshapes retail in Vietnam. “By blending global trends with local sensibilities, we invite shoppers to embrace a lifestyle that is vibrant, creative, and unmistakably joyful,” said an Oh!Some representative.
See here for more details about Oh!Some.
