The announcement was made at the Techcombank Investment Summit 2025, held on July 9 in Hanoi under the theme “New Vietnam: Vision for Value Creation,” attended by Deputy Prime Minister Ho Duc Phoc, policymakers, businesses, investment funds, and global experts.
During the conference, Danny Le, General Director of Masan Group, highlighted the importance of technology and digital infrastructure in Vietnam’s long-term economic development. He noted the significance of advanced technologies, including artificial intelligence (AI), blockchain, and big data, in shaping the future of the economy.
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Danny Le (L, 2nd), General Director of Masan Group, speaking at Techcombank Investment Summit 2025 in Hanoi on July 9, 2025. Photo courtesy of Masan |
From an international investment perspective, Vietnam is increasingly seen as a regional center for innovation, thanks in part to its stable macroeconomic environment and a young, skilled technology workforce that is prepared to adapt to global trends.
“Vietnam has human resources and aspirations and is on a strong growth trajectory. This is a good time to attract new capital flows,” Le said.
Discussing the outlook for modern retail, Le observed that modern retail channels account for only 12% of the market in Vietnam, compared to 30–50% in neighboring countries such as Thailand and Indonesia.
Key factors to accelerate retail modernization, he said, include developing an integrated end-to-end supply chain and investing in data platforms. He added that investments in AI, machine learning, and digital platforms could present significant opportunities to enhance customer experience, optimize costs, and improve operational efficiency. These improvements are important for increasing productivity and reducing product costs, both of which are priorities for today’s consumers.
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Consumers at WinMart. Photo courtesy of Masan |
At its April Shareholders’ Meeting, Masan reported the deployment of Digital Twin technology to simulate and optimize the value chain from branding to retail and consumers. This technology is expected to improve synergies, lower costs, and support Masan’s offline-to-online integration strategy.
WinCommerce, a Masan subsidiary that operates the WinMart and WinMart+ retail chains, will use the Digital Twin platform to enter a new growth phase, with a focus on expanding the minimart model more efficiently and profitably.
With a closed consumer-retail value chain spanning production to distribution, Masan is working toward its goal of becoming a technology-integrated consumer-retail platform serving 100 million Vietnamese consumers.
The company maintains tight control over the entire product journey, from planning and production to logistics and multi-channel distribution, which it views as essential for sustainable growth and profitability.
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Insdie Supra, an internal logistics company of Masan. Photo courtesy of Masan |
Masan owns a consumer goods production platform through companies such as Masan Consumer, Masan MEATLife, and WinEco, and also integrates financial products and services through Techcombank. The group’s internal logistics company, SUPRA, supports inventory optimization, automatic replenishment, and market coverage expansion.
In the retail sector, Masan reaches consumers directly through a network of more than 4,000 stores and supermarkets, including WinMart, WinMart+, and WiN locations.
By leveraging its closed consumer-retail chain, Masan aims to enhance supply chain management and reduce production costs by 15–20% through process digitization and operational optimization.
In addition to digitizing the WinMart/WinMart+ retail chain, Masan plans to collaborate with traditional retail stores to extend modern retail consumer experiences more widely across Vietnam.
These initiatives are intended not only as transformation opportunities for Masan, but also as contributions to the broader development of Vietnam’s retail sector and overall economy.
