Carlsberg Vietnam’s music video.
The idea began with a question: “If Carlsberg Vietnam’s culture were a song, how would it sound?” The answer sparked a creative experiment, translating values into music and inviting both leaders and employees to bring them to life.
Inspired by Vietnamese pop star Hoa Minzy’s hit Bac Bling, the song was reimagined with playful lyrics, catchy rhythms, and high-energy choreography. Everyday spaces—from the Phu Bai brewery in Hue to offices in Hanoi and Ho Chi Minh City—became stages. Colleagues stepped into new roles as singers, rappers, and dancers, turning abstract values into something visual, joyful, and unforgettable.
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Carlsberg Vietnam’s employees appear in a music video. Photo courtesy of Carlsberg Vietnam |
One of the video’s most striking moments is the sight of Carlsberg Vietnam’s leadership performing shoulder-to-shoulder with employees. On stage, titles disappear—there are no “executives” and “staff”, only people sharing the same rhythm.
“At Carlsberg Vietnam, every role matters, and everyone shares the same beat. When leaders immerse themselves alongside their teams, the distance fades away,” a company representative said.
The video also illustrates Carlsberg Vietnam’s Growth Culture—the mindset that guides how the company works every day. Semper Ardens (always burning with passion) fuels the energy of every performance. Positive energy flows across generations and functions. Passion for consumers is reflected in the pride employees take in their brands. Speed and excellence are mirrored in the project’s rapid rollout. And by empowering people, the company ensures everyone has the chance to shine.
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Carlsberg Vietnam staff attend a company’s event. Photo courtesy of Carlsberg Vietnam |
The music video further embodies Carlsberg Vietnam’s commitment to Diversity, Equity & Inclusion (DE&I). From brewers to office staff, from Hue to Hanoi and Ho Chi Minh City, employees stand side by side, each bringing their individuality, yet moving together in harmony.
This commitment is also reflected in gender balance. Today, more than 40% of Carlsberg Vietnam’s senior leadership roles are held by women, a powerful example of inclusion in action and a reminder that diversity is not only celebrated but transformed into collective strength.
In 2025, Carlsberg Vietnam was once again named one of the Best Companies to Work for in Asia by the HR Asia Awards, marking its third consecutive year receiving the honor.
This year’s theme, “Multi-Generation Synergy,” comes to life in the music video: Gen Z brings energy, millennials add flexibility, and Gen X contributes resilience.
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Carlsberg Vietnam was recognized for three consecutive years by HR Asia as one of the “Best Companies to Work for in Asia.” Photo courtesy of Carlsberg Vietnam |
For Carlsberg Vietnam, culture is not defined by slogans or handbooks. It is built in everyday interactions—in offices, in breweries, and in the way people connect.
“This music video is just one chapter of that journey. Above all, it shows that culture is at its best when lived together: in rhythm, in unity, and in the shared mission of brewing moments that matter for consumers, communities, and a sustainable future,” said the company representative.
