The accessories brand unveils a limited capsule collection celebrating the Lunar New Year zodiac animal, featuring specially designed pieces that blend traditional symbolism with the company’s signature minimalist aesthetic.
MELBOURNE, Australia, Jan. 13, 2026 /PRNewswire/ — Bellroy released new limited-edition products to their Cinch collection in celebration of the Year of the Horse, with colors, silhouettes and hidden messages representing calm and relaxation. The custom designs capture the symbolism of the new year with an injection of modernity, with crimson to represent lucky red, seafoam green as a nod to spring, and hidden messages of rest and readiness, unique to each style. These limited-edition products are available now at bellroy.com and at select retailers.
Products:
- Cinch Backpack – Year of the Horse Edition
- Cinch Mini Messenger – Year of the Horse Edition
- Cinch Pocket – Year of the Horse Edition
- Cinch Pouch – Year of the Horse Edition
- New Year Horse Charm
- New Year Owl Charm
Bellroy is also offering customers the New Year Horse Charm and New Year Owl Charm as gifts with the purchase of the Cinch Backpack – Year of the Horse Edition or Mini Messenger – Year of the Horse Edition (while stocks last). The horse charm, molded from clay and developed through 3D printing, features two snuggling horses sitting on a diamond-style knot that loosely resembles a traditional Chinese knot. Bellroy Designer Rowan Dinning says, “For Year of the Horse, we didn’t want to signal a hustle culture, like the cliché, prancing pony. We focused more on being in connection with family and that sense of community when putting together the capsule.”
This capsule is a modern take on a year that is often tied to speed, ambition and momentum. Bellroy reframes the story: rest and prepare, then move with purpose. “The idea was inspired by the phonetic similarity between ‘Cinch’ and the Chinese word ‘松弛’ (sōngchí), which means relaxed, chilled or loosened. The design language of the Cinch family – playful structure, soft and lightweight materials – further reinforces this ‘chilled’ feeling,” says Bellroy BD Project Manager Fiona Fang.
Cinch Backpack – Year of the Horse Edition
Cinch Mini Messenger – Year of the Horse Edition
Cinch Pocket – Year of the Horse Edition
Cinch Pouch – Year of the Horse Edition
New Year Horse Charm and New Year Owl Charm
- RRP US$35 each.
- Available as a free gift with eligible purchases.
Now available at bellroy.com and selected retailers.
Product images available here.
Apple-exclusive collection
In addition to the collection available on bellroy.com, Bellroy has collaborated with Chinese paper artist Chen Fenwan to create a Year of the Horse Collection made exclusively for Apple – comprising the Laptop Caddy, Travel Organizer and Cinch Messenger. Each limited-edition product includes an exclusive patterned lining designed by the artist.
Laptop Caddy 14″ – Special Edition
Travel Organizer – Special Edition
Cinch Messenger – Special Edition
Now available at apple.com and in select stores.
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