Patients and visitors can engage with verified educational content about HPV and the burden of disease, endorsed by the Vietnam Association of Preventive Medicine. They can also interact with AI Ambassador Minah, projected by 3D holographic technology powered by the Proto Hologram device, which offers an engaging, human-like conversation experience. Participants can take photos with Minah as a reminder to continue open conversations about HPV prevention.
Diep Giai Hung, a 27-year-old patient visiting VNVC, shared that his initial curiosity about the hologram technology led him to learn that HPV also affects men, not only women. He noted that the information was presented in a clear, memorable, and innovative way, prompting him to realize the necessity of being proactive about prevention.
“If more young people could experience something like this, they would feel less hesitant to talk about HPV and pay more attention to preventive measures,” he added.
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“AI Ambassador Minah,” a vivid 3D hologram powered by Proto Hologram, helps the public access reliable information and raise awareness of HPV prevention. Photo by Huyen Pham |
HPV infection is highly common globally. While most HPV infections resolve spontaneously, persistent infections can develop into related diseases and cancers in both women and men, such as anogenital warts, precancers, and cervical and anogenital cancers.
According to Globocan 2022, Vietnam records approximately 6,200 new HPV-related cancer cases each year, with over 2,500 women dying from cervical cancer annually. These figures underscore the need for enhanced public education and effective preventive measures. Without timely intervention, it is estimated that by 2070, 200,000 Vietnamese women could lose their lives to cervical cancer.
According to Katharina Geppert, Managing Director of MSD Vietnam, Resolution No. 57 by the Politburo emphasizes the importance of breakthroughs in science, technology, and digital transformation as foundations for sustainable development. “In alignment with this direction, MSD brings the Holobox Experience Tour to Vietnam to contribute to the healthcare sector’s innovation journey and support meaningful initiatives that expand access to health education and community well-being,” she added.
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The National Communication campaign “For a Vietnam Free from the Burdens of HPV,” initiated by the Ministry of Health with MSD’s support, has attracted 25,000 visitors. Photo by Thao Nguyen |
MSD is a partner supporting the national communication campaign “For a Vietnam Free from the Burdens of HPV,” initiated by the Ministry of Health in March 2025. The campaign has recorded 25,000 visits and achieved over 23 million online impressions across platforms.
The introduction of the Holobox Experience Tour in Vietnam reinforces MSD’s long-term commitment to public health collaborations and community health improvement, marking a meaningful milestone ahead of the company’s 30th anniversary in Vietnam in 2026.
The program will be held at healthcare institutions across the country, including eight VNVC vaccination centers, Xuyen A General Hospital, and the Long Chau vaccination center in Vuong Lai Ward, HCMC. More details and updates on the Minah Holobox Experience Tour are available here.
For more than 130 years, MSD has brought hope to humanity through the development of important medicines and vaccines. The company aims to be a research-intensive biopharmaceutical company, focusing on advancing disease prevention and treatment for humans and animals. MSD fosters a diverse and inclusive global workforce and operates responsibly every day to enable a safe, sustainable and healthy future for all people and communities.
