Xiaomi Vietnam, the distributor of tech products sold under the Chinese brand Xiaomi, has been fined VND290 million (US$11,000) for violations of consumer protection regulations, specifically concerning the use of personal data for advertising.
The company failed to provide consumers with the option to consent or refuse the use of their personal information for advertising, product and service promotion, and other commercial purposes, according to the National Competition Commission (NCC) under the Ministry of Industry and Trade.
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The logo of Xiaomi is seen on a store in Shenzhen, China, April 2024. Photo by VnExpress/Luu Quy |
In addition, Xiaomi Vietnam failed to notify consumers of its sponsorship of influencers for the use of their images and recommendations to promote products.
The company was also fined for including unlawful provisions in its general transaction conditions.
The NCC said the company has been required to immediately cease the violating acts and proactively review and improve their general transaction conditions, consumer information protection policies, and activities involving the provision of information and product promotion through influencers to ensure full compliance with legal regulations.
Xiaomi Vietnam is based in Ho Chi Minh City and has been operating since 2019. It distributes a wide range of consumer electronics products, including smartphones, tablets, wearable devices, TVs, robot vacuum cleaners and smart home devices.
Source:e.vnexpress.net
