During the event, Tran Van Tien, General Director of BM Windows, and G. Michael Schmidt, Engineering Director, participated in panel discussions with global experts, addressing the risks, challenges, and advantages of international procurement in the facade sector. This is a highly technical field with distinct regulatory standards varying by country and region.
 |
|
After joining Zak in New York and Toronto, BM Windows continued to join the latest edition in Sydney on Feb. 20. Photo courtesy of BM Windows |
Rapid advancements in design trends and new technologies pose significant challenges for foreign suppliers entering international markets, particularly those with stringent sustainability standards like Australia.
 |
|
G. Michael Schmidt, Engineering Director of BM Windows, at the panel discussion about globalization in the facade industry. Photo courtesy of BM Windows |
“The international supply chain offers competitive pricing due to large-scale production, optimized processes, and the ability to leverage regional economic advantages, especially in developing countries like Vietnam.
“This helps optimize costs, thereby increasing investment value while ensuring product quality and facilitating project budget control,” said Schmidt, regarding the advantages of Vietnam’s facade supply at the event.
 |
|
Tran Van Tien, General Director of BM Windows at the panel discussion. Photo courtesy of BM Windows |
Tien underlined that to succeed in high-standard markets like Australia and North America, BM Windows focuses on three core elements: deep technical knowledge, close collaboration with international partners, and proactive project execution.
Understanding project technical requirements is crucial for assessing risks, ensuring proactive implementation, and delivering facade systems on schedule and within budget, he said.
 |
|
Marina Central Tower (The Sun Tower), one of the three tallest buildings in Ho Chi Minh City, featuring BM Windows’ facade systems. Photo courtesy of BM Windows |
Discussing the technical challenges of different markets, Tien noted that beyond thorough technical preparation and manufacturing capabilities, adaptability and a proactive mindset are key for international suppliers seeking to penetrate demanding markets.
“Ultimately, transparency and professional collaboration are the decisive factors for BM Windows’ project success,” he emphasized.
Participating in international events like Zak World of Facades is part of BM Windows’ annual strategy. These events provide opportunities to connect with leading facade experts worldwide, gain insights into emerging trends, and stay updated on technical standards in different countries and regions.
BM Windows’ participation in global projects and events not only reinforces its industry leadership but also reflects its commitment to bringing Vietnam’s facade expertise to the international stage.
“Although Vietnam’s facade industry was not initially recognized globally for its technical excellence, our real-world project execution proves that BM Windows is ready to expand and strengthen the presence of Vietnamese facades worldwide,” Tien said.
